Our Journey to Plus-Size Perfection

Lingerie-Obsessed: The Story of Oola

We’re Sarah Maskell & Tiggy Derham, lingerie-obsessed founders on a mission to transform plus-size lingerie. With decades of experience in design, production, and plus-size fashion, we know great fit changes everything.

Oola is all about premium quality, expert fit & confidence-boosting support. Every piece is crafted for real curves, ensuring comfort and style go hand in hand. From front-fastening bras to strapless essentials, we design with you in mind.

We first launched in John Lewis, and the excitement was real! Now, with Zalando, Debenhams, Knickerbox, and Freemans, our reach is growing across Europe and beyond. More and more women are discovering the life-changing fit of Oola—and we couldn’t be prouder.

We’re learning, evolving & committed to the best materials—choosing sustainable options wherever we can. Our industry supports us too, with recognition from Drapers and membership in Buy Women Built, championing female-founded brands.

From lingerie to swimwear (coming soon!), we’re expanding to support even more curvy women. And there’s nothing better than hearing how an Oola bra changed how you feel in your own skin.

Join us on this journey & experience the Oola difference.