Oola Story: Our Journey to Plus-Size Perfection

Lingerie-Obsessed: The Story of Oola

Oola was created by lingerie-obsessed founders Sarah Maskell and Tiggy Derham —experts with over 20 years of experience in lingerie design, development, production, and plus-size retail. Our passion? Crafting premium-quality lingerie designed exclusively for curvy figures.

We’re on a mission to revolutionize plus-size lingerie with a brand that’s as fashion-forward as it is supportive. Every piece we create showcases our dedication to expert fit, exceptional comfort, and confidence-boosting style for fuller figures.

But we’re always learning. Building Oola is an ongoing journey, and we couldn’t do it without our incredible production team. We’re committed to using the best materials and components available, and when we can make environmentally friendly choices, we do.

We also work closely with our retail partners—including John Lewis, Debenhams, and Knickerbox, Freemans, and Zalando—to make sure Oola is accessible to everyone who wants to experience the difference of expertly crafted plus size lingerie. Because every curve deserves incredible bras and knickers that fit beautifully and feel amazing. 

We are so happy for you to be part of our journey